Performance marketing is a strategy focused on measurable results, such as clicks, leads, or sales, rather than just brand awareness and driving impressions and clicks. We also call it outcome based advertising, where you pay based on the performance of their campaigns. It is about maximising ROI by targeting and optimising campaigns to achieve specific business objectives.

Unlike traditional marketing, performance marketing focuses on measurable results, real-time tracking, and ROI, ensuring that every rupee spent delivers value.

The time required to see results from performance marketing can vary based on various factors such as the specific goals of the campaign, the industry, the target audience, the effectiveness of the marketing strategy, and the channels used. In some cases, you may start to see initial results within a few weeks, while in others, it may take several months to achieve significant outcomes.

Measuring the success of performance marketing campaigns involves tracking various key KPIs to assess the effectiveness of the campaign for example, CTR, CPC, conversion rate, ROI, CPA, sales, CLV, subscription etc. You need to set the KPIs and accodignly monitor the perfomance of your campaigns!

Most businesses start seeing measurable results within a few weeks, depending on strategy, competition, and budget.